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2022
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07
Dow's brand new beauty care scheme appeared at the China International Cosmetics Personal and Home Care Products Raw Materials Exhibition in 2023
Author:
From February 15 to 17, 023, the China International Expo of Materials for Personal and Home Care Cosmetics was opened at Pazhou Pavilion in Guangzhou. Dow Company, with its new protective program "Free from Me", showcases its four major product lines, namely, Brightening Beauty, Chasing Light, Beautiful Birth and Disseminating Charm. Fifteen scientific formulas, including eight new products, cover a wide range of skincare, sun protection, make-up and hair care scenarios in order to create an all-round, efficient, safe and sustainable care experience, help consumers regain their confidence in healthy life, and expand their personal charm of "freedom from me".
From February 15 to 17, 023, the China International Expo of Materials for Personal and Home Care Cosmetics was opened at Pazhou Pavilion in Guangzhou. Dow Company, with its new protective program "Free from Me", showcases its four major product lines, namely, Brightening Beauty, Chasing Light, Beautiful Birth and Disseminating Charm. Fifteen scientific formulas, including eight new products, cover a wide range of skincare, sun protection, make-up and hair care scenarios in order to create an all-round, efficient, safe and sustainable care experience, help consumers regain their confidence in healthy life, and expand their personal charm of "freedom from me".
Dow has many highlights in this exhibition, not only in China, the first natural source EcoSmooth ™ Rice hull cosmetics grade powder, and will be presented to all industry award-winning star products, including the natural biodegradable MaizeCare, which is recognized by many industry awards ™ Transparent polymer and DOWSIL winner of 2022 Personal Care Technology Innovation Award ™ ES-5600 organosilicon glycerol based emulsifier.
Dow has worked hard in the Chinese market for more than 40 years, always insisting on high-performance personal care solutions that bring health and safety to Chinese consumers, and continually helps Chinese brands to create high-performance products and open up international markets. This PCHi brings many new products from Dow, such as EcoSmooth ™ Rice hull cosmetic grade powder, MaizeCare ™ Transparent Polymer, DOWSIL ™ ES-5600 organosilicon glycerol emulsifier, DOWSIL ™ EL-8050 ID/EL-8052 IH Silicone Organic Elastomer Mixture, DOWSIL ™ Silicone Gel Mixture, DOWSIL ™ 979 emulsion shows its focus on innovation and sustainable development.
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